Digitalising events – ‘Social’ with Andrew Grill : Episode 008

13 Nov, 2018

“Sanity vs Vanity on Instagram”

“Brands are buying reach not real influence.”

“Digital first impressions.”


I talk with futurologist, keynote speaker and former IBM Global Managing Partner, Andrew Grill on the business of Social. Making Social come to life for our listeners, whether that’s the social in social media, social sharing, social selling or social business in general.

We talk Linkedin, the ‘sanity versus vanity’ of Instagram, your digital first impression, how to rise above that noise, quality content and Sir Tim Berners-Lee. His practical and actionable insights are well worth a bit of ear-time.

Episode notes

03:12 – Sanity vs Vanity on Instagram
03:42 – Social scoring
04:04 – Brands are buying reach not real influence
04:56 – Digital first impressions
05:27 – Social has gone beyond just a way to communicate
08:12 – Event bots providing on demand content
12:50 – Personal brand
13:45 – Rise above the noise – getting more from Linkedin
15:27 – Creating content that is worth sharing, content that resonates…
17:17 – You want to be owning the front page of Google
18:44 – Thought leadership is earned just as influence is earned
21:32 – ‘But what will you do differently?’
23:46 – Current hot topics and how to contact Andrew


Andrew Grill

Randle Stonier

Three Blind Mice is edited and mixed by Sam Williams at
Produced by

© Copyright 2018 Radio.Events

Down the Mousehole

Pop down the Mousehole for this episode’s guest biography, how to contact them, supplementary links and an episode transcription.

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